Varela Hermanos

Pub Herrerano

In 1992, a new concept called “Pub Herrerano” was created to promote our brands. Today, more than 15 years after its creation, it is considered one of the leading brands in regards to entertainment.

Each year this gigantic mobile dance club is moved across the country with a themed tour that stops at fairs, carnivals, international concerts and where more than half a million people are served and contaminated with fun and enthusiasm.

With an investment of more than $2.0 Million in structures, stages, lights, bars and decorations, the PH, as it is best known, is considered #1 in the outdoor entertainment market.

Due to the magnitude of the events and activities, Varela Hermanos S. A. created an entertainment division, which consists of more than 30 employees dedicated not only to the organization and management of Pub Herrerano, but also to the organization of promotional activities for all of our brands at On-Premise establishments around the country.

Copyright © 2009 Varela Hermanos. All Rights Reserved.